Event:Thirty Seattle residents handing over their keys and quitting cars for one month

From Zipcar

This Jason Powell with Zipcar, the world’s leading car-sharing service. I wanted to give you a heads up of a cool program that starts this Wednesday in Seattle as I thought you might find this interesting.  Thirty Seattle residents will hand over their personal car keys and take part in a low-car lifestyle as part of Zipcar’s second annual Low-Car Diet. Below is the media alert with additional details but please let me know if you think this is something you would be interested in covering or attending.

In the midst of a challenging economy, rising gas prices and a nation-wide focus on cutting costs and adopting a smart lifestyle, the program gives participants the opportunity to experience the economic, environmental and health benefits of a car-free lifestyle. Low-Car Diet will help people to realize living without a car may be easier than they think, and also provide a means to keep more of their paycheck while becoming more active and improving their health.

In Seattle, the Low-Car Diet will begin with a kick-off event on July 15th at the Seattle Art Museum. Details follow below:

What: Kick-off event for the “Low-Car Diet” – a pledge to live car-free for 30 days

When: July 15th at 9:00 a.m. PST; event will last approximately 45 minutes

Where: Seattle Art Museum (at outdoor plaza, corner of 1st Ave. and University St.)

Who: 30 Seattle residents, including baby boomers, married couples, parents, students, researchers, city planners, medical workers and

Speakers: Tony Mazzella, SDOT, Strategic Advisor, Neighborhood Planning

Carla Archambault, Zipcar Seattle, General Manager

And other local leaders and experts

Key Visual: 30 Seattle residents literally dropping their keys into a lock box, one by one, as they pledge to ditch their car for a month

Interviews: Interviews with participants are available either in advance, on-site or during the 30-day program. To schedule, please contact Nick Sowards at nsowards@cooperkatz.com or (917) 595-3049.

Zipcar GM Carla Archambault will also be available for interviews at the event.

Local

Partners: Montague Bikes, EverydayHealth.com, HealthCentral.com, Seattle Art Museum, King County Metro, City of Seattle / SDOT, Woodland Park Zoo, Celilo Group Media: Chinook Book, Cascade Bicycle Club, Undriver’s License, Commute Seattle, Transportation Choices Coalition, Whole Foods

Please let me know if you would like more information or plan on writing about the event.

Cheers,

Jason

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